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Grantmakers are increasingly using artificial intelligence tools such as ChatGPT or Microsoft Copilot to improve productivity and inspire new levels of creativity. When used responsibly, AI has the power to supercharge your work by helping unearth new approaches to identifying grantees and partners, solving complex problems, and maximizing capacity. But this immense promise also comes…
When you see this direct mail envelope that showed up in my mailbox, you might ask, “What were they thinking?” The thing is huge. 11″ x 13.75″. It had to be folded in half to fit in the mailbox. In direct mail, big envelopes do well. This one is not for a nonprofit, but something…
One of the quickest ways to make sure a would be donor doesn’t give is to ask them to do something so big they can’t possibly do it: “We need $17 million to build the new wing of the museum.” For all but a very small group of donors, the answer will be, “Good luck…
Effective fundraising offers are hard to create. Our curse of knowledge and insider perspective lead us to create offers we love — but miss our non-expert donors. Here are some common ways fundraising offers go astray: Too big. As wonderful as it will be, we aren’t going to eliminate world poverty in the next 12…
What this blog is about The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More….
You can have all the facts that support your fundraising offer lined up like an army on the march, but you’ll hardly motivate anyone to give until you reach their hearts. Blame biology. We human beings make virtually all our decisions with our emotions. Then we circle back with our rational minds to either justify…
Here’s what fundraising and giving looks like to us fundraisers: We think we are leading an army of “our” donors in the great work that our organizations are doing. That’s not how it looks to our donors… Here’s what giving looks like to donors: In the donor’s world, she is not part of “your” army…
You can have all the facts that support your fundraising offer lined up like an army on the march, but you’ll hardly motivate anyone to give until you reach their hearts. Blame biology. We human beings make virtually all our decisions with our emotions. Then we circle back with our rational minds to either justify…
Pledge periods can vary based on your organization’s needs and donor preferences. In addition to the options above, common options include one-year, three-year, and five-year pledges. For capital campaigns or major initiatives, pledges might extend even longer. The key is to balance your funding needs with what’s realistic and appealing for your donors. #Create #Effective…
Earlier this year, we asked 6,000 JustGiving fundraisers which activity they prefer when raising money for charity. Over half said sporting events! But successful event fundraising can be hard. Each year, many charities struggle to convert supporters into fundraisers, keep people engaged, and hit their targets. And if you work in Events or Fundraising, the…