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The Challenge The 2025 enrollment cliff is real and more than a demographic blip: it’s a siren of profound changes in higher education. As the traditional college-going population declines, we must look beyond the numbers to understand the shifting attitudes and expectations of potential students and we must look beyond the traditional high school student…
We know the struggle—you just took the perfect gym selfie and your results are popping, but what on earth are you going to caption it? You don’t want it to seem like you’re bragging but you do want to draw attention to those gains while drawing attention to your fundraising page. A single, successful social…
Since major gifts are, by definition, the largest individual donations your nonprofit receives, they typically come from your wealthiest donors. However, just because someone can make a significant contribution to your organization doesn’t mean they’ll respond positively to your major gift solicitations. Instead, you need to consider potential donors’ ability and willingness to make major…
1. S is for Share information transparently Transparency is the bedrock of trust. By openly sharing information with your team, you create a culture of trust and mutual respect. This openness encourages others to share their insights and ideas, leading to more innovative solutions and a cohesive team environment. 2. P is for Play to…
As an individual working at a K-12 school, you know just how valuable funding for your organization is. You’re probably tapping into all the fundraising sources you can, from soliciting online donations to hosting fun events to building relationships with major donors. While these are all valuable revenue streams, you may be overlooking others that are just…
There’s a treasure trove of knowledge and research around major gift fundraising. What works well. What doesn’t work at all. What’s, at best, half-baked. It’s not rocket science. But there’s definitely art, and some science, involved. The gestalt way of thinking about the three secrets boils down to simply being: (1)…
Collecting data is essential for being able to contact your supporters. From giving habits to communication preferences, every piece of data you gather about your donors can be leveraged to secure gifts, earn long-term support, and expand your donor base. One piece of basic but vital information is demographic data. From how old your supporters…
How to Ask for a Corporate Sponsorship Once you’ve identified corporations you want to partner with, it’s time to plan how you’ll approach them. Forming the right ask depends on your goals, who you’re reaching out to, and when you plan to make contact. Here’s a helpful list of strategies to help you make the…
In June 2024, Double the Donation organized the industry’s first-ever Matching Gift Idea Exchange. This was an opportunity for nonprofits, schools, and other groups to share their best matching gift materials and be inspired by their peers’ ideas as well. Why? Matching gifts are a powerful tool for fundraising organizations, allowing them to maximize donations…
Seth Godin once famously said, “The ideas that spread, win.” Hugh MacLeod of the GapingVoid just reframed this as “The ideas that spread are the ones that become social objects.” They enable social interaction. If this brings to mind the recent memeification of the Kamala Harris campaign, or Trump’s red MAGA…