Leveraging Digital Marketing Campaign Data to Drive Continuous Improvement

Digital marketing campaign data should provide insights to optimize your strategies. You’ve established an advertising budget, identified program differentiators, collaborated on creative, and implemented an informed channel strategy. With your new digital marketing campaign in market, you’ll soon receive a steady stream of data that indicate how well your offering resonates with potential audiences. Now…

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How the generation gap is killing your fundraising

One of the main challenges in creating inclusive fundraising is the generation gap. Fundraising professionals are overwhelmingly under 40. Donors are overwhelmingly over 60. You don’t have to be an expert to know that communicating with people 20+ years older (or younger) can be a challenge. Here are some key differences younger professionals should keep…

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School Choice and Blackbaud Software

There is a lot of discussion about “school choice” programs across the U.S. and how they impact students, families, and public funding in general. But there is limited conversation about how schools must adapt to accept these funds. How much money is involved? How do you factor state-funded scholarships or school vouchers into your financial…

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