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What this blog is about The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More….
You may have heard that you must must MUST write your fundraising at a certain “reading ease” level. And that reading ease is measured by formulae you absolutely must follow. Well, maybe … Reading ease scores can be helpful guides for inclusive writing and plain language. Here are the two most common scoring systems: Flesch-Kincaid…
Choosing the proper cancer treatment can be extremely expensive, and understanding what it will cost is crucial to making an informed decision. Numerous individuals have found hope and healing through chemotherapy in the fight against cancer. However, alongside the physical and emotional challenges of cancer treatment, the financial implications can often be overwhelming. Bangalore is…
If you champion plain language, ease-of-reading writing in your organization, you will run into opposition. The habit of complex writing is deeply embedded in our education and professional cultures. There are a number of typical arguments against communicating clearly. Here are ten of them — and their answers — from Writing for Dollars, Writing to…
In digital philanthropy, it has never been more important to seek out and embrace innovations, especially innovations in online donation forms. Your online giving form is the primary instrument you use to process a donation, and it’s also the key tool you use for collecting valuable information about your donors. You’re expecting a lot from…
Encouraging your employees to come together for a good cause is what workplace giving campaigns are all about. But how do you kickstart one? How do you motivate participation? Local giving days are the perfect opportunity for companies and corporations to step up their social impact by implementing a workplace giving campaign. By doing so,…
We sometimes forget that IT stands for Information Technology. As a society, we have become obsessed with the “Technology” half—the tools and devices that infiltrate our lives—and with producing, updating, and controlling these devices. But information is the fuel that drives any technology machine: it is what our devices collect, store, synthesize, and distribute. And…
Every year on April 18th, the world celebrates World Heritage Day or the International Day for Monuments and Sites. This significant day serves as a reminder of our responsibility to protect and preserve the irreplaceable cultural and natural treasures we’ve inherited from the past. What is World Heritage Day? Established in 1982 by UNESCO (The…
Awareness alone is passive. Do you wish you had a dime for every time a nonprofit board or staff member told you “We’re the best kept secret in town; if people knew what we do, they’d give to support us.” Nonprofits tell me this all the time! If I had…
The ongoing FAFSA (Free Application for Federal Student Aid) delays have left students with less time to compare financial aid offers and make a college decision than in a typical year. In response, many colleges have postponed their commitment and financial aid deadlines for the 2024–25 academic year. According to the US Department of Education, about 330,000…