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In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously. Or that asking is a step by step process so precise that they can let the staff do the relationship…
Fundraising is filled with things that seem to make sense, but don’t. One of those areas is when it comes to thanking donors. When we thank donors, we think we need to prove to them that we did great work. So we fill our donor newsletters with Statistics (we fed X many people) Staff accomplishments…
In the world of online fundraising, telling a great story is the key to success. In fact, customising the story section on your JustGiving page can encourage up to 65% more donations! Explore below how you can share your charity’s story effectively to drive donations. Start With the Heart A successful fundraising campaign begins with…
Good Friday, also known as Great Friday, Holy Friday or Sorrowful Friday in Germany, holds a special place in the Christian calendar, marked by a seeming paradox of sorrow and hope. While it solemnly commemorates the crucifixion of Jesus Christ, it also carries a powerful message of hope. This day encourages us to remember the…
There is so much information on year-end fundraising out there right now. And, let’s face it, so many of us are tired. Ready to stop. But if you run a nonprofit or run nonprofit fundraising, this is not the time to take two weeks off. Here’s the advice I gave subscribers to my weekly coaching…
There are a number of misconceptions about what being a successful nonprofit leader and fundraiser looks like. One of the most common is that the leader needs to be 100% confident. Completely sure about themselves at all times. If they aren’t sure, how can they ask donors to give? Looking in all the wrong places…
Fundraising isn’t just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values – the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay the bills. But when all we do is transactional, we…
Can AI help your nonprofit connect more authentically with people so you, and the social benefit sector as a whole, do a more effective job addressing today’s most pressing problems? In other words, can AI help you drive loyalty? The short answer is yes. But it won’t happen if you keep…
Your organization has just made a compelling fundraising ask to your potential donors. Now that one of the hardest parts is over, what are the next steps you should take? There are a few practices your team should put into use to make sure your donors’ journey is as simple and straightforward as possible. Providing…
Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship,…