Donate
When it comes down to it, successful fundraising is about successfully executing the basics. When you want to raise money for something, be sure to do these fundraising basics: Research Remember, run your dollar goal through a gift range calculator. This helps you know what levels of gifts to be looking for. Engage Before you…
Have you ever been about to ask for a major gift only to be warned about the carrot in the garden? It goes something like this: “Sure, you could ask them now. But it might be better to wait. You see, if you were to pull a carrot now, it might come up really small….
I recently heard author Andrea Waltz remind fundraisers to “go for no!” (That’s the name of her book too.) It’s a reminder that too often we give up before the donor has really made a decision. Reframing Failure She also shared the need for us to reframe the word “no.” When asking for money, too…
Do you doubt the power of your, and your nonprofit’s, social media presence to be a powerful tool for connecting with supporters? Maybe you’ve maintained your brand across profiles and networks, regularly posted, and even used advertisements to reach new audiences. But now, it feels like you’ve hit the maximum value that your social presence…
In today’s fundraising landscape, the importance of mobile platforms cannot be overstated. Researchers estimate that by 2025, almost 75% of internet users worldwide will only use their smartphones to access the internet. That represents an astonishing shift to heavy dependence on handheld devices as well as a major opportunity for nonprofits to engage with supporters…
One of the scariest things about fundraising is the fear that you’ll ruin relationships. One of the most common questions I get as a fundraising coach is “Should I send this appeal to people I hangout with?” Last week, an accomplished nonprofit leaders asked me just that. She was in a giving day and wondered…
Today’s article covers an integral project for all nonprofits – creating and refining mission and case statements. These documents are a vital foundation for all communication activities a nonprofit will undertake, as Grant Cobb, Head of Marketing and Analytics at GivingMail, explains. Your mission and case statements aren’t just information statements about your nonprofit. While…
Today’s guest post is from T. Clay Buck, Founder & Principal of TCBFundraising. A Master Trainer, Clay also teaches at the University of Nevada. He’s been on all sides of a nonprofit – running the fundraising, analyzing nonprofit databases, and consulting to nonprofits. Here, he shares the basics of creating an effective nonprofit fundraising plan….
Money does weird things to us, doesn’t it? A lack of money leads nonprofits to a growing desperation. A feeling they “need” every donor. Anyone who’ll give them money. Including bullies. But sometimes, the problem isn’t hearing “no” from a donor. Sometimes the problem is hearing “yes.” Fire your bully donors You’ve seen those costly…
Many organizations make the fatal mistake of asking their donors for gifts over and over again without a break for other types of communication. However, when you don’t vary the type of communications and engagement opportunities with your supporters, your donors may start to feel like an ATM, always giving funds but receiving little in…