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Your homepage is the face of your nonprofit. While marketing appeals will likely be supporters’ first impression of your nonprofit, your homepage tells supporters everything they need to know about your nonprofit (whether it’s intentional or not). To improve visitors’ experience on your homepage, learn how to build and maintain an accessible homepage with a…
March 22, 2024 | Categories Donation Processing, Featured, Fundraising Strategies, Monthly Giving Expert trainers and fundraisers using DonorPerfect share ideas and recurring giving success stories One of the perks of being a DonorPerfect user is access to our evolving and growing collection of fundraising resources, including live and on-demand webinars that help attendees gain mastery…
According to NXUnite’s Nonprofit Fundraising Training guide, written and oral communication are two of the most important skills that any fundraising professional must have. While it might seem obvious, communication is at the core of fundraising, and nonprofit professionals should constantly be working to better their communication skills. Communication, and donor communication in particular, is…
Nonprofits are currently in a unique position, interacting with as many as five different generations at any given point (from the Silent Generation to Gen Z). Each generation is as different as the next, meaning your organization requires a strategic fundraising approach to effectively engage with supporters from all demographics. It’s not enough to create…
If you have donated money to a quirky aid event focused on snorkeling or a unique chess fundraiser, you know that fundraising events have evolved far beyond the typical 5K runs, cycling events, and charity walks. While traditional events still have an important place in the fundraising calendar, activity-based fundraising events now encompass a diverse…
You’ve made it. It’s after GivingTuesday. Your year-end fundraising letters are written, edited, and stuffed. Your year-end fundraising emails are scheduled. Your fundraising systems are in motion. Now what do you do? This is supposed to be the biggest month of the giving year, isn’t it? 2 Things To Do When All Other Fundraising Is…
At a recent “Exactly What To SayTM for Nonprofit Leaders” session at the Nonprofit Storytelling Conference, I asked attendees: When you took on a new leadership position, what surprised you most? While there were responses like “the great impact I get to make” and “how much I loved it,” the majority of the responses were…
January can be a hard month to make fundraising calls in. As the leader of a nonprofit, you are acutely aware of all the work that went into your organization’s fundraising last month. So it can feel “too soon” to get back to asking. It’s not to soon. All of your work last month was…
Did you see the news about AmazonSmile? After 10 years, they’ve decided it doesn’t work for them. So they’re stopping the program on February 20, 2023 and they’re going a different way. Did you share “AmazonSmile” links with your donors? Did you include “Amazon Smile” links in your nonprofit emails and on your nonprofit’s website?…
As the CEO, the leader of your nonprofit, how much time are you really giving to fundraising? As the top leaders, the organization will follow your lead. You should be involving all your direct reports in some aspect of fundraising. And an easy way to do that is if they see that fundraising is important…