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Social skills matter. Appearance matters. Graciousness matters. How much do fundraising soft skills matter when dealing with major donors? Tons! Why do you need social skills? If you are oblivious to your soft skills, you’ll miss important cues that can have everything to do with your career and your ability to raise money. Your job…
What if you had a new strategy for building the types of committed, transformative relationships with donors necessary to build, nurture and sustain a meaningful major gift fundraising program? Most nonprofits know how important a major gifts strategy can be to their overall survival. After all, the 80-20 rule is more…
The Statement of Activities—commonly referred to as an SOA—is one of four essential financial statements for nonprofit organizations. It offers a comprehensive overview of revenue and expenses over a specific timeframe. This statement is crucial for demonstrating how effectively your nonprofit manages its resources. It’s your opportunity to demonstrate financial sustainability and transparency to donors…
From drafting email newsletters to curating social media posts and promoting your website, marketing requires much of your nonprofit’s manpower. Resources like the Google Ad Grant offer additional ways to boost your nonprofit’s online presence, but each marketing tool you add to your strategy requires time and energy. Professional grant management allows your nonprofit to unlock…
Campaign planning can be difficult for fundraisers for a number of reasons, including limited resources, time, and staff. However, you can save your team time and get better results by putting together a robust fundraising strategy grounded in data. Creating a fundraising strategy for your next campaign will help you build on past success and…
The U.S. Department of Education has finally released its first look into the 2022-2023 academic year. Their IPEDS snapshot data showcase how many students were enrolled in different types of programs on a given fall semester day. There are three important findings: Undergraduate enrollment continued its decline but slowed to -2 percent (see Figure 1)…
4 Ways to Sell Your Board on Monthly Giving 1. Small-dollar recurring gifts are lucrative Your board may be concerned that the overhead cost of a monthly giving program is too high for the small-dollar donations that it brings in. Fortunately, we have the right metrics and tools to put this worry to rest. Monthly…
We may already be halfway through January (!!!) but the new year is still fresh and full of promise. With every new year comes the opportunity to reflect on the past and plan for the future. One of the best bits about working at JustGiving is sharing everything we’ve learned in our 20+ years of…
In this blog post, I’m going to focus on something I think all fundraisers should know about in order to be more effective at their jobs: the donor cultivation cycle. First, what is the donor cultivation cycle? The donor cultivation cycle describes how you identify potential donors, encourage them to give, and then steward those…
In the ever-evolving world of social media marketing, TikTok has become a powerhouse platform for folks looking to promote custom merch in fresh and engaging ways. With its dynamic and rapidly growing user base, TikTok offers unique opportunities to connect with potential customers and boost awareness for your brand. To ensure you maximize the potential…