July is just around the corner, and with summer comes the RNL National Conference, in Dallas (July 23-25). This year’s agenda is set and it full to the brim with sessions that will engage you, inform you, and prepare you to go back to your campus and affect change and advance enrollment. Because enrollment health is increasingly a careful balance between traditional undergraduates, graduate students, and online students at both levels, we present here a mix of featured sessions meant to show how interconnected all our student populations are and how much our enrollment success hinges on a comprehensive understanding of successful strategies.
Traditional Undergraduate Enrollment Sessions
Revolutionizing College Choice: What 2,000+ Students Reveal About Personalization
Dive into the future of college planning with insights from a national survey of 2,000 high school students co-sponsored by RNL and Halda! This session explores the transformative power of personalization, offering a dynamic blend of professionalism and excitement. Discover groundbreaking strategies, gleaned from real student perspectives, to tailor the college planning experience. Unveil the keys to student engagement in this thrilling journey to revolutionize how we guide students through higher education decisions, meeting them where they are. Hold onto your hats because the future of college planning is here, and it’s anything but ordinary!
Understanding High School Students’ Emotions During College Planning
This session aims to delve into the emotional rollercoaster that high school students experience during the college planning process, based on what more than 10,000 12th graders have told us in the last year, via a survey co-sponsored by RNL and ZeeMee.
We will examine the common emotional challenges such as stress, anxiety, fear of failure, and the pressure to make life-altering decisions. The stress and anxiety of the college anticipation don’t end with enrollment. We will also delve into the areas of college life that can overwhelm and stress high school students.
With empathy as our compass, we’ll navigate the treacherous waters of emotional upheaval, shedding light on the hidden pressures that threaten to overwhelm our young trailblazers. By embracing the emotional tapestry of college planning and enrollment, we empower higher education institutions to become beacons of support, guiding students through the turbulent seas of this pivotal academic odyssey.
2024 Prospective Family Study- What you need to know for your enrollment strategy!
Embark on a journey through insights gleaned from over 25,000 families, fueling your arsenal with cutting-edge data. CampusESP, Ardeo, and RNL partnered once more to survey families of high school students, and this year’s findings are nothing short of groundbreaking and promise to reshape your approach to engaging prospective students and their families.
As the torch passes to Generation Ex, seize the opportunity to tailor your communication blueprint to their unique needs. Discover the precise channels and optimal frequencies to captivate these discerning parents-turned-decision-makers. Uncover the holy grail of information they crave and unveil strategies to dismantle barriers hindering their access to crucial college planning resources. Join us as we unlock the keys to not just enrollment, but to transformational connection and empowerment. It’s time to ignite your enrollment strategy and propel your institution into a future where engagement knows no bounds!
Graduate and Online Enrollment Sessions
Centralizing Success: Navigating the Shift from Decentralized to Centralized Graduate Admissions
Learn about the strategic shift from decentralized to centralized graduate admissions through the experience of Marshall Ketchum University. Participants will discuss: the challenges and benefits of centralizing; the impact on processes and communication, and how to leverage technology in aid of the transition. Special attention will be given to staff consolidation strategies using a strengths-based approach, aligning roles like ‘Recruitment and Engagement Specialist’ to optimize individual skills. Attendees will leave with deep insights into how centralization influences recruitment strategies and outcomes.
Using Research to Enhance Your Graduate and Online Program Strategy
Graduate and online programs play a significant and growing role in program mix and enrollment health at many colleges and universities. In this session, RNL’s market research leaders Jessica Ickes and former Provost, Dr. Ken Newbold will explore how to use primary and secondary market research to understand your market for both your existing graduate and/or online programs and to identify new program areas that are most likely to be within your “wheel house” and with demonstrated demand.
The Impact of Consumerism on Graduate and Online Recruitment and Enrollment
What do online graduate learners expect during the enrollment process and in their studies? How do these expectations impact the student experience? Where did these expectations come from? The University of West Florida has been thinking a lot about the impact of consumerism on the student experience. It is impacting students’ attitudes, behaviors, and expectations. What if, after understanding the “why and what” of consumerism, we could improve the experience to foster a deeper approach to learning? This session will share data and insights and offer a chance for participants to talk about strategies that meet expectations to foster a successful experience for online graduate students from lead to graduation.
AI and Innovations
AI 101: Unveiling the Basics of AI University Innovation
Embarking on integrating AI into your university can be daunting, especially for those with little prior knowledge. If you’re eager to harness AI’s power but unsure where to start, join our tailored session. Designed for university administrators and staff new to AI, we’ll cover AI fundamentals: defining AI, types like machine learning, and ethical considerations. Gain foundational knowledge and confidence to navigate the exciting realm of AI.
Navigating Ethical Dilemmas in AI: Ensuring Fairness and Diversity in Higher Education
Dive into the ethical considerations surrounding the integration of artificial intelligence (AI) in higher education. As institutions embrace AI technologies to enhance efficiency and decision-making, it becomes imperative to critically examine ethical implications. Attendees will explore strategies to assess the ethical dimensions of AI implementations, leveraging insights from Diversity, Equity, and Inclusion (DEI) experts on campus. We’ll address crucial questions: How do we ensure fairness and mitigate bias in AI models? How can institutions proactively counteract bias and uphold ethical standards in AI applications? Join us to uncover practical approaches for navigating ethical challenges in AI, fostering inclusivity, and promoting transparency at your university. Suitable for all levels of AI expertise.
RNL’s Innovative Generative AI Strategy: Revolutionizing Enrollment funnels
This presentation aims to engage higher education leaders and decision-makers in understanding the transformative potential of integrating generative AI into their campus enrollment funnels. The session will highlight RNL’s recent advancements in Artificial Intelligence, showcasing the organization’s leadership expertise. We will present a tentative roadmap/blueprint as a comprehensive product offering. Additionally, the presentation will address client pain points and challenges in enrollment funnels, providing tangible demonstrations of potential use cases and scenarios where generative AI can serve as a game changer.
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