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Leveraging Digital Marketing Campaign Data to Drive Continuous Improvement

Digital marketing campaign data should provide insights to optimize your strategies. You’ve established an advertising budget, identified program differentiators, collaborated on creative, and implemented an informed channel strategy. With your new digital marketing campaign in market, you’ll soon receive a steady stream of data that indicate how well your offering resonates with potential audiences. Now…

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Donald Trump: Still Gagged – Above the Law

(Photo by Win McNamee/Getty Images) As Michael Cohen’s testimony grinds on for a second day in Manhattan, Donald Trump will have to keep his mouth shut about his former fixer just a little bit longer. This morning, the New York Supreme Court’s Appellate Division affirmed the validity of the gag order imposed by Justice Juan…

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Davis Wright Tremaine’s DEI Chief Yusuf Zakir Shares Thoughts On The Need For Diversity

Since the SFFA v. Harvard decision, attacks against diversity initiatives have been emboldened. People working in DEI positions have seen layoffs, applicants have worried about how colleges will receive their applications, and the acronym has reached a semi-slur status after the Baltimore bridge collision. With all of the smear campaigning that either deliberately obfuscates the…

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Taylor Swift’s Appropriate Trademark Application

(Photo by Kevin Mazur/TAS24/Getty Images for TAS Rights Management ) Ed. Note: Welcome to our daily feature Trivia Question of the Day! According to reporting by TMZ, last week, Taylor Swift filled a trademark application for what phrase? Hint: She’s using the phrase to describe the new Tortured Poets section of the Eras tour (the…

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Assistant Attorney General Speaks Out Against Hate At Columbia Law’s Graduation Ceremony

Ed. note: Welcome to our daily feature, Quote of the Day. Justice is working tirelessly to prosecute hate crimes. White supremacy, antisemitism, Islamophobia, homophobia, transphobia, hate-fueled violence has no place in our country, period. — Assistant Attorney General Kristen Clarke, leader of the Justice Department’s civil rights division, in comments given during her commencement speech…

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