Gen Z as Donors: Ready or Not, Here They Come
Pipeline. Inclusivity. Omnichannel. Give-to-Get. Collective Impact. HENRYs. When it comes to analysis of donors by generation, the nonprofit blogosphere is full of flashy buzzwords, with many consultants and organizations offering their take on a “quick fix” for reaching and retaining the youngest alumni donors. The supposedly elusive “Gen Z” donors have been labeled difficult to…