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Within 4 weeks after they’ve given. Hands down, without question, the best time to ask a donor to give is soon after they’ve given. A lot of nonprofits operate on the opposite assumption — that recency predicts unwillingness to give again. If you’re avoiding contact with recent donors, you’re losing significant opportunities to bond with…
Want to see a situation where a very small changing wording makes a meaningful difference in fundraising results? You’ll find it on the Better Fundraising Blog, at One Test, Three Lessons. Yes, the post has three very useful lessons. But I want to focus on one of them. You’ll have surf over there to see…
What this blog is about The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More….
Once upon a time I let folks know I’d “finagled” a discount for them. After one reader told me the word “finagle” means “to obtain something by devious or dishonest means,” I sent an apologetic “Ruh Roh” email. I received a lot of forgiving (thank you!) feedback. Many kindly supported my…
A budget is more than just a financial document. It’s a reflection of your mission, vision, and goals. It helps you allocate your resources, measure your impact, and communicate your value to your stakeholders. Creating a budget is not a one-time event. It has a dynamic lifecycle that involves constant monitoring, evaluation, and adjustment. Because…
Do you remember that huge wooden horse that the Greeks left outside the gates of Troy during the Trojan War? If not, here’s a refresher: The Greeks and the Trojans were fighting a bitter war. The Greeks pretended to withdraw and sail away from Troy, leaving an enormous wooden horse behind. And the Trojans, thinking…
Understanding and leveraging donor motivation drivers To effectively connect with donors and create lasting relationships, it’s essential to understand the different drivers that motivate them. These drivers can be categorized into emotional, social, psychological, and rational motivations. By recognizing the nuances of each type and tailoring your strategies accordingly, you can create deeper and more…
This is a great month to do something you’re proud of. And to support others who are showing their spirit and pride. Actually, every month is good for these things! Which, as it often does, brings me to share a bit of wisdom from the sage Seth Godin. Simple five step…
The best fundraising strategies are constantly changing, adapting to meet new patterns in giving preferences and engagement opportunities. As best practices shift, ensure that you’re following them. A stagnant fundraising strategy can cause roadblocks, such as falling behind on fundraising goals, missing key support, and even causing donor attrition. To keep up with innovative fundraising…
The average amount of money that you would have to spend, on a Heart Transplant, is INR 14,59,000. This might change depending on the hospital you choose, and how long you will have to stay in the hospital for recovery. Even if you do have health insurance, there is no guarantee that the entire amount…