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From connecting with new donors to encouraging current supporters to upgrade, marketing is a core part of fundraising. With tools like social media, TV ads, and search engine ads, you can reach thousands of supporters at the same time. However, it’s hard to build individual relationships when talking to hundreds of donors at once. Direct marketing fundraising…
Convert event attendees into prospects Many of your event attendees might be joining you for the first time so you won’t have data for them in your fundraising system. It’s important to collect as much data about your attendees and guests as possible so you can intentionally follow up with them about their experiences and…
What do you get when two new RNL Senior Consultants are invited to their very first RNL National Conference? Buckets of enthusiasm and a long wish list! With a dedicated track for fundraising this year, the RNLNC agenda is packed with something for every single member of an advancement team—from the rookie fundraiser all the…
You’ve got the data, now what? What do you get when you combine the expertise of two nonprofit industry veterans (Howard Heevner of the University of California, Berkeley, and RNL’s Sarah Kleeberger), university partners who are eager to learn about their constituents, and responses to key questions from more than 20,000 alumni across the country?…
As our higher education partners wrap up their fiscal year-end efforts, we at RNL wanted to take a moment and reflect on the work we’ve accomplished with all of our partners, including healthcare and traditional nonprofits. Since July 1 of last year, 3.5 million emails sent by RNL have been opened, generating more than 118,000…
June 13th marked the 11th anniversary of the Clairity Click-it Newsletter. That’s 312 issues (whoa!), all chock full of resources I hand select for you from across the web. And nothing I select will cost you a dime! I search assiduously, read every single article before sharing with you, and only…
Colleges and universities often rely on generous donors to fund their academic programming, extracurricular activities, research and development, and more. In the realm of educational fundraising, understanding your supporters—and their professional journeys—can significantly enhance engagement and boost giving across the board. One of the best ways to do so involves making the most of employment…
Here’s an important question: Did your last thank you note to a donor make your donor feel: JOYFUL to know their recent gift made a difference? ASSURED the gift they made was a wise investment? PROUD to be supporting such a worthwhile organization? Remember, a thank you note isn’t just a show of manners. It’s…
Capital Campaign with a Porch Party Don’t just throw a porch party this summer. First, understand why a porch party is crucial to hitting your fundraising goals! Watch this 3-minute video for a personal example of how the Cape Fear Botanical Garden used a garden party to secure its fundraising goal before even launching its…
Double the Donation and Funraisin are proud to announce a new partnership that answers the call for advanced integrated matching technology. With the new integration between 360MatchPro by Double the Donation and Funraisin’s innovative giving experiences, guiding eligible donors to completing their match is easier than ever. “Matching gifts is one of those rare elements…