Nationwide’s Ad Campaign Promotes Competition And Consumer Choice. So Was The ASA Wrong To Uphold Santander’s Complaint? – Advertising, Marketing & Branding
One of the most amusing ad campaigns of the last 12 months has been the one created by New Commercial Arts for the Nationwide Building Society. The purpose of the campaign is to highlight that Nationwide is the only major bank or building society to make a promise to keep open its branches until at…