Sami Al-Ahmad, Emonovo

Introduce yourself in three words or phrases.  

Innovative, dedicated, leader.

What do you like most about your job? 

I love helping students achieve their dreams and making a tangible impact in their lives through education. 

Best work trip/Worst work trip? 

Best: Attending an investment conference in Brussels while raising our second investment round. 

Worst: A trip to a conference where my luggage was lost, and the hotel had no Wi-Fi. 

If you could learn a language instantly, which would you pick and why? 

Mandarin. It’s essential for engaging with the growing Chinese market. 

What makes you get up in the morning? 

The drive to help students find their paths and the excitement of growing Emonovo. 

Champion/cheerleader which we should all follow and why? 

Malala Yousafzai for her incredible advocacy for education and women’s rights. 

Best international ed conference and why?

The NAFSA Annual Conference, for its networking opportunities and cutting-edge insights into international education. 

Worst conference food/beverage experience

Cold, flavourless sandwiches and lukewarm coffee at an underwhelming event. 

Book or podcast recommendation for others in the sector? 

“Educated” by Tara Westover – a powerful memoir about the transformative power of education. 

Describe a project or initiative you’re currently working on that excites you. 

Developing a new AI-powered tool for schools to help students navigate their educational journeys, making the process more personalised and efficient. 

#Sami #AlAhmad #Emonovo

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