Dr. Marcus Bright
Ward began his football journey in high school, where he operated within a “Wing T” offensive system heavily focused on running plays. This system limited his ability to adequately showcase his passing skills and multidimensional abilities at a competitive level that would attract the attention of major college football programs. As a result of these limitations, Ward was significantly underrecruited and ultimately began his college career at the University of the Incarnate Word, a school competing at the FCS level.
While Incarnate Word may not have offered the spotlight that comes with higher divisions, it provided Ward with a crucial opportunity: a system that suited his diverse skill set. Freed from the constraints of the Wing T offense, he was able to develop into a dynamic quarterback, showcasing his capabilities as a runner, passer, and playmaker. His performances at this level garnered attention, ultimately leading to a scholarship offer from Washington State University, a member of the PAC-12, which was then one of the prestigious Power 5 conferences.
At Washington State, Ward excelled in an environment that afforded him the freedom and flexibility to fully use his dynamic skill set. He competed against higher echelon teams such as the University of Washington, the University of Oregon, and the University of Southern California, further enhancing his visibility and reputation. It was this combination of being in a system tailored to his strengths and competing on a larger stage that propelled Ward into the national spotlight.
Before the 2024 season, Ward emerged as the most sought-after quarterback in college football’s transfer portal, a mechanism created in 2018 that allowed student-athletes to switch schools and compete immediately without the previous requirement of sitting out a season. His decision to transfer to the University of Miami (UM) in the spring of 2024 was strategic; it placed him in yet another system where he could fully display his potential while being surrounded by top-tier talent.
This move allowed Ward to perform at an even higher level in front of a national audience. Notably, he shined during UM’s 41-17 opening victory against the University of Florida at their home Ben Hill Griffin Stadium, “The Swamp,” a legendary venue known for its hostile atmosphere. This game showcased his growth as a player and solidified his position as a prominent figure in college football. Ward’s rise to prominence exemplifies how the right context can transform potential into achievement.
A key lesson from Ward’s rise to prominence was that it was not solely due to his athletic ability; it was also a product of being in the right systems that nurtured his talents. Coaches recognized his potential and invested time and resources into developing his skills, ultimately leading him to excel on the field.
In the same way, colleges and universities can create environments that attract top talent and facilitate their growth. This involves not only identifying individuals with the right skillsets and cultural fit but also ensuring that once they come on board, they feel valued and supported in their professional development.
Retention strategies like mentorship programs, ongoing training, and opportunities for advancement can make a significant difference in keeping valuable employees engaged and motivated. When team members see a pathway for growth and feel appreciated for their contributions, they are more likely to remain loyal and committed to the institution.
Just as Cam Ward benefited from supportive coaching and a system that allowed him to thrive, colleges and universities can foster a culture that promotes collaboration, feedback, and recognition. By doing so, they enhance their ability to recruit and retain exceptional talent and further drive their institutions toward long-term success.
Dr. Marcus Bright is an author and social impact professional.
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