Admissions experts tackle test-optional policies, recruitment and more

The higher education sector continues to face strong headwinds — a diminishing population of traditional-age students, seismic changes to admissions, and rising costs.

More than 6,000 education professionals gathered in Los Angeles in late September for the National Association for College Admission Counselings annual conference to discuss how to combat these forces.

College leaders are increasingly looking to grow their pool of applicants, drawing from transfer students and those from rural communities, for example. At the same time, they’re navigating a shifting test-optional admissions landscape. 

Over three days, expert panelists shared their insights from these experiences. Here’s an in-depth look at some of the conference’s most compelling conversations:

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