NAD Provides Guidance On ​”Clean” Claims (Podcast) – Advertising, Marketing & Branding

Kelley Drye Ad Law Access Podcast · NAD Provides Guidance on “Clean”
Claims

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In a recent decision, NAD notes that “clean” claims
are “ubiquitous in the beauty industry.” Despite that,
the term doesn’t have a clear definition and reasonable minds
can disagree over exactly what it means. That creates a challenge
for advertisers who are generally required to be able to
substantiate all reasonable interpretations of their claims.
Although NAD doesn’t take a position on what “clean”
should mean, the decision provides some helpful guidance for
advertisers who want to use the term.

www.kelleydrye.com/viewpoints/blog…on-clean-claims

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