To print this article, all you need is to be registered or login on Mondaq.com.
A recent investigation and subsequent raid of various locations
belonging to international e-commerce platform Pandabuy has led to
the seizure of millions of suspected counterfeit goods and the
detention of 30 associated individuals.
The investigation, which was a collaborative effort between UK
and Chinese authorities, offers an eye-opening insight into the
grand scale of counterfeit activity and the ready availability of
counterfeit goods to consumers.
The platform is popular amongst social media users which, as
discussed in my previous article here, has a proven impact on the purchasing
habits of consumers. This investigation further emphasises the need
for brand owners to have a robust anti-counterfeiting strategy in
place to help protect and enforce their valuable rights.
With further action expected to take place against
Pandabuy’s UK assets, it will no doubt be interesting to see
how this investigation develops.
After six months of diligent work, it was discovered
that the infringing activities of Pandabuy extended to five cities
in China, involving over 2,200 employees, with warehouses spanning
100,000 square metres, equivalent to nearly 20 football
stadiums,”
www.theguardian.com/…
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
POPULAR ARTICLES ON: Intellectual Property from UK
#EyeOpening #Insight #Scale #Counterfeit #Goods #Trademark
