This might be one of the most effective direct-mail fundraising envelopes ever created.
It will get opened! (And it’ll get there quickly.)
This is the US Postal Service version. Many other countries have an equivalent.
Here in the US, you buy the envelope from the Post Office. It costs around $10. The price includes postage.
Here’s the thing: A DM pack that costs $10 on top of whatever it costs to print the contents is a terrible investment — for mailing to most donors. Response rate will go through the roof. But it won’t overcome the high cost.
Except when it’s mailed to donors you know are likely to give larger gifts. That is, donors who have given larger gifts already.
For donors above a certain level (which is likely higher than $250 or $500) that initial cost of over $10 apiece is completely reasonable. A smart investment. You’ll get that amazing response rate, coupled with the high average gift. A real winner for your organization.
There are a lot of ways to spend more to get more with the right donors. Using an amazing envelope it probably the easiest and most effective way.
#spend #fundraising
