How Creative Generative AI Can Help Higher Education Institutions

Many higher education leaders now see growing potential for generative artificial intelligence to elevate the academic experience for students and faculty, a relatively fast evolution from the initial uncertainty about the technology’s role in higher education.

“This is an exciting time, but one characterized by rapid change,” says Brian Johnsrud, head of thought leadership and advocacy for education at Adobe.

Most campuses have worked to roll out initial AI guidelines or policies in the past year. In fact, only 11% of recent survey respondents said that nobody at their institution is working on AI-related strategy, EDUCAUSE reports.

“The first wave of usage and guidelines focused heavily on text-to-text generative AI, especially for things like essays, exams and coding, and initial fears of increased cheating or plagiarism,” Johnsrud says. “Now, more creative uses are emerging, and ones that are designed to open up career opportunities for students. Things are happening really fast in the work world, with AI becoming a part of almost everyone’s workday practice.”

LEARN MORE: Discover how generative AI takes Creative Cloud to the next level in higher ed.

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