In today’s world, NGOs or Non-Governmental Organisations tackle societal issues, such as helping the underprivileged, protecting the environment, and educating children whose parents cannot afford to send them to school. However, their ability to achieve their goals often hinges on adequate funding. That’s where crowdfunding platforms like Ketto come in. Ketto is an Indian crowdfunding platform that helps NGOs raise funds online for a number of causes, such as educating underprivileged children, animal welfare, healthcare, feeding hungry children, providing elderly care, and more. In this article, we will take a look at how crowdfunding on Ketto has benefitted NGOs and why it is their preferred choice to meet their fundraising needs.
What is Crowdfunding?
Crowdfunding is a way for people to raise money by asking a large group of people to each give a small amount of money. It helps people or projects get the funds they need for various reasons.
Crowdfunding usually happens on special websites where you can create a page about your project. You explain what you need the money for, how much you need, and why it’s important. Then, you share this page with friends, family, and others who might be interested. If people like your cause, they can contribute. In short, crowdfunding lets you get financial support from a community of people who want to help you achieve something important. Crowdfunding offers several significant benefits for NGOs, making it a powerful tool for their fundraising efforts.
How does Crowdfunding benefit NGOs?
1. Reach a Wide Audience
Crowdfunding platforms allow NGOs to connect with people from many countries. Instead of relying on local events or traditional fundraising methods, NGOs can start a fundraiser online, tell people more about the cause, and get contributions from a broad audience. This increased visibility helps NGOs raise more money and reach people who are passionate about their mission.
2. Low-Cost Fundraising
Organising fundraising events like dinners, auctions, or marathons can be expensive. Crowdfunding reduces these costs by allowing NGOs to start fundraisers online, which is generally cheaper and more efficient. This means more of the funds raised go directly to the cause rather than covering event expenses.
3. Transparency and Trust
Crowdfunding platforms offer tools for NGOs to be transparent about how contributions will be used. NGOs can provide regular updates, share progress reports, and show the impact of people’s contributions. This transparency builds trust with supporters, making them feel confident that their money is making a difference.
Introduction to Ketto
Ketto is a crowdfunding platform that started in 2012. It was founded by Varun Sheth, Zaheer Adenwala, and Kunal Kapoor. Crowdfunding, as a concept, is old, but Ketto has brought it into the modern world using technology. Before Ketto, raising money usually meant holding events or asking people in person. Now, Ketto has made it easy to do this online. They use technology to make the process clearer and more cost-efficient for everyone involved.
For over a decade, Ketto has helped individuals and NGOs start fundraisers for various needs, such as medical expenses, education, and community projects. The company uses its online platform to connect people who need help with those who can and want to help.
Ketto is dedicated to using technology to make a big impact. They believe that by using the internet and tech tools, they can help more people and make a bigger difference in the world.
Ketto bridges the gap between those in need and those who want to help. By leveraging technology, they simplify the process of contributing and ensure that funds reach those in need. Ketto’s mission is to empower individuals to make a meaningful impact on the world through easy and accessible giving.
How Ketto Works
Imagine someone has a serious accident and now needs ₹5 lakh for medical bills. Thankfully, his best friend decides to help by using Ketto, a crowdfunding platform, to help him raise funds for his treatment.
Here’s how it works: the friend first signs up on Ketto and submits all the required documents to prove the need for funds. Then, he quickly sets up a fundraiser on the site to raise the money needed for his friend’s medical expenses.
Once the fundraiser is live, the friend shares it with everyone he knows. He sends the fundraiser link to everyone he knows through WhatsApp, Instagram, Twitter, Facebook, and email. This way, many people can see the fundraiser and choose to contribute.
In a short time, funds start coming in from all the friends’ connections. People are eager to help, and the money starts adding up. Thanks to the fundraiser, the person who had suffered accidental injuries can get the funds needed to cover his medical bills and start recovering. This is how Ketto makes it easy for people to support each other during tough times by using technology to raise money quickly and effectively.
Ketto and Its Features
1. Easy Fundraiser Setup
Simple Creation: Starting a fundraiser on Ketto is straightforward. You don’t need to be a tech expert. The platform gives you a step-by-step guide to help you design your fundraiser page.
Customisable Pages: You can personalise your fundraiser page with text and pictures. This helps you tell your story and explain why people should support your cause.
2. Secure Payments
Safe Transactions: Ketto uses secure systems to handle people’s contributions. This means your personal and financial information is kept safe.
Various Payment Methods: Supporters have a range of payment choices available, including credit cards, debit cards, and online banking. This makes it easy for people to contribute.
3. Transparent Fundraising
Track Contributions: You can see how much money is coming in and how close you are to reaching your goal. This helps you keep track of your progress.
Detailed Reports: Ketto provides reports that show how your campaign is performing. This includes information about who contributed and how much.
4. Promotion Tools
Share Easily: You can promote your fundraiser through various social media channels. This helps you reach more people.
Email Outreach: You can also email friends and family, asking them to support your fundraiser and share it with others.
5. Engagement Features
Update Supporters: You can post updates and thank-you messages to keep those who have contributed towards your fundraiser informed about your fundraiser’s progress and impact.
Interact with Supporters: Supporters can leave comments on your fundraiser page. This allows you to respond and engage with them, building a connection.
6. Flexible Options
Different Fundraisers: Ketto supports various types of fundraisers, including personal needs, medical expenses, educational projects, and charitable causes.
Set Goals: Establish clear fundraising objectives and benchmarks to effectively monitor progress and maintain motivation.
7. Support and Resources
Help Available: Ketto offers customer support to assist you with any questions or issues during your campaign.
Useful Guides: The platform provides tips and best practices for running a successful fundraiser and raising more money.
8. Fundraiser Management
Easy Updates: You can quickly update your fundraiser details, adjust your goals, and make changes as needed.
Increased Visibility: Ketto helps your fundraiser gain more attention through search engine optimisation (SEO) and featured listings.
9. Success Stories
Showcase: Ketto’s site features successful campaigns and testimonials, which can inspire others and demonstrate the platform’s effectiveness.
10. Fund Transfers
Timely Payments: The funds you raise are transferred to you promptly so you can use them for your cause as soon as possible.
Why Ketto is the Best Platform for NGOs
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Lower Fees and Transparent Costs
Ketto offers lower fees compared to many other crowdfunding platforms which helps ensure that a greater portion of the raised funds is allocated directly to the cause. Ketto is also very clear about its costs. NGOs know exactly how much they will pay and can easily see where their money is going.
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Social Impact Plan (Ketto SIP)
Ketto SIP is an initiative that empowers individuals to make a consistent and sustainable contribution to causes they care about. With Ketto SIP, you can pledge as little as ₹100 per month to support various initiatives such as:
- Animal Welfare: Support NGOs that work towards caring for stray and injured animals.
- Medical Care for Kids: Help provide vital healthcare for children from underprivileged backgrounds.
- Educating Underprivileged Kids: Help send children who lack access to quality education to school.
- Feeding Hungry Kids: Ensure that children have access to nutritious meals.
- Widow Empowerment: Provide support and resources to widows to help them achieve financial independence.
- Elderly Care: Contribute to the well-being and care of the abandoned elderly.
By choosing Ketto SIP, you can make a regular, small-scale commitment that collectively creates a significant impact on these important causes. It’s a convenient and effective way to give back to society and make a difference, even with limited resources.
SIP Features:
- Affordable: No matter how small the monthly contribution, it makes a difference. Everyone’s support adds up to help those in need.
- Community: By joining SIP, you become part of a large group of countless inspiring individuals who make a positive impact every month.
- Transparent: Ketto keeps you updated on how your money is used and how the beneficiaries are doing.
- Investment: Your monthly contribution helps improve the lives of those who are in need.
- Automated: Contributions are automatically deducted each month, making it easy and convenient for you to help without extra effort.
How does Ketto SIP work?
Step 1: Create a Ketto Account and Subscribe to SIP
First, make a Ketto account, which only takes 2 minutes. Here’s how:
- Go to the Ketto website, www.ketto.org
- Click on the “sign in” option.
- Enter your email and phone number.
- Log in with the OTP you receive and set up your account.
- In your account settings, choose to subscribe to SIP.
- Pick your contribution amount, like per month.
- Enter your payment details.
- Confirm your subscription. That’s all!
Step 2: Automatic Monthly Contributions
Once your account is set up, your chosen amount will be automatically deducted every month. The money goes directly towards the cause you have signed up for without any extra charges. There are no processing fees. All fundraisers are verified in three steps to prevent fraud.
Step 3: Receive Monthly Updates
Each month, you’ll get updates via email or WhatsApp. These updates will show how your contribution is making a difference and how it’s helping the beneficiary. You’ll get detailed information about how your funds are being used.
3. HealthFirst
Recognising the limitations of traditional health insurance plans in covering day-to-day healthcare expenses, Ketto has partnered with Medibuddy to launch HealthFirst. This innovative healthcare plan aims to provide individuals with a more comprehensive solution to their healthcare needs.
HealthFirst offers a range of benefits designed to reduce out-of-pocket expenses, including:
- Discounted Medicines: Enjoy up to 15% off on online medicines and receive up to ₹2000 in medicine ordering credits.
- Discounted Lab Tests: Benefit from up to 70% off on lab tests, X-rays, and other diagnostic procedures.
- Free Online Consultations: Access free online consultations with top doctors in 18+ specialities across India.
By providing these additional benefits, HealthFirst complements traditional health insurance plans and offers individuals a more holistic approach to managing their healthcare costs.
Why Choose Ketto HealthFirst?
Ketto HealthFirst offers affordable health plans with unique benefits that traditional health covers might not include, making it a great choice for families. Here’s why:
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Save More Money Every Day: HealthFirst provides great deals on everyday expenses like medicines and lab tests, helping you save on out-of-pocket costs.
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Unlimited Doctor Support: You get free and unlimited support from specialists who can communicate with you in your language, ensuring you always have access to expert advice.
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Family-Friendly Coverage: Easily cover your whole family and enjoy tax benefits under Section 80D while doing so.
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End-to-End Surgery Care: HealthFirst helps manage everything from scheduling surgeries and organising transportation to handling paperwork, ensuring a smooth process.
4. Strong Community and Network
Ketto has a large and supportive supporter community. Many people regularly visit Ketto to find causes they care about and contribute. This strong network means that when an NGO starts a campaign, it has access to a wide range of potential supporters who are ready to help. The community is active and engaged, making it easier for NGOs to connect with people who want to support their mission.
5. Success Stories
I. Second Chance Foundation
The Second Chance Foundation, founded by Jasper Paul, has achieved remarkable success through its crowdfunding campaign on Ketto. The NGO’s dedication to rescuing and rehabilitating homeless individuals touched the hearts of countless supporters, and they were able to raise ₹ 23,505,355 successfully. With the generous support of Ketto’s community of contributors, The Second Chance Foundation has been able to transform the lives of countless individuals. They have provided safe shelter, food, and essential medical care and helped restore the dignity of those who were once abandoned and forgotten.
II. Feeding India By Zomato
Recognising the urgent need for oxygen concentrators during the COVID-19 pandemic, Feeding India, a non-profit organisation founded by Zomato, launched the “India Needs Oxygen” campaign on Ketto to provide essential support to hospitals and patients across the country. Through the generosity of Ketto contributors, the campaign successfully raised ₹60 crores. These funds were utilised to procure and distribute 4120 oxygen concentrators to hospitals in 19 states and union territories, saving countless lives. Feeding India’s expertise in logistics and distribution ensured that the oxygen concentrators reached those in need swiftly and efficiently. Their network of partners and volunteers played a crucial role in ensuring the timely delivery and effective utilisation of these life-saving devices.
The “India Needs Oxygen” campaign showcased the power of collective action and the positive impact that crowdfunding can have on critical humanitarian efforts. Feeding India’s leadership and dedication to addressing the urgent needs of their communities during the pandemic serve as an inspiration to all.
III. Narbhangan Foundation
The Nabhangan Foundation’s campaign to build a school in the remote village of Pandhari is a testament to the power of community and the transformative impact of education. Despite facing numerous challenges, including the COVID-19 pandemic and adverse weather conditions, the foundation remained unwavering in its dedication to educating the children of Pandhari. Through the generous support of Ketto’s supporters, the Nabhangan Foundation successfully completed the construction of the school building. This new educational facility has become a hub of learning and growth for the village’s youth. The school provides access to quality education, empowering children with the knowledge and skills they need to succeed in life.
The completion of the school is a significant milestone for the community of Pandhari. It offers children a safe and nurturing environment to learn, explore, and develop their full potential. The school’s success is a testament to the dedication and hard work of the Nabhangan Foundation team and the unwavering support of all those who contributed towards the fundraiser. As the school continues to thrive, it will serve as a catalyst for positive change in the village, inspiring future generations and fostering a brighter future for Pandhari.
How to Get Started on Ketto
Getting started on Ketto is simple:
- Create an Account: Sign up on the Ketto website to set up a fundraising account.
- Create Your Campaign: Provide information about your cause, add visual elements like images or videos, and establish a fundraising target.
- Promote Your Campaign: Share your fundraiser on social media and through email to reach more people.
- Engage with Supporters: Update your supporters regularly and thank them for their contributions.
In summary, Ketto offers lower fees, innovative tools, and a strong community, making it an excellent platform for NGOs to raise funds and achieve their goals.
Conclusion
Ketto is a widely used platform for NGOs to raise funds. By offering a user-friendly platform, transparent fees, and innovative features like Ketto SIP, Ketto enables NGOs to expand their reach and meet their fundraising objectives.
Ketto SIP, in particular, offers a reliable and hassle-free way for individuals to contribute to causes they care about. With minimal monthly contributions, supporters can make a collective and significant impact on important social issues championed by NGOs. This fosters a strong sense of community between supporters and NGOs, driving long-term support and positive change.
In conclusion, Ketto’s commitment to technology and social impact creates a win-win situation for both NGOs and individual supporters. Through Ketto, particularly Ketto SIP, NGOs can access a reliable and impactful fundraising tool, while supporters can make a difference with ease and transparency.
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