Step 1: Build a crowdfunding community
With the availability of online crowdfunding, individuals, families, and teams have been able to rally their networks to support their favorite causes. Recent data shows that people really enjoy coming together to help others! More than 40% of donors have made a contribution to an online crowdfunding campaign to support other individuals who are in need.
What’s unique about crowdfunding compared to other fundraising methods, is that it’s not just about raising money, it’s about building a community around your cause. By leveraging the reporting capabilities of your nonprofit software (often called a “CRM”), you can transform data into insights that drive engagement, boost donations, and cultivate lasting relationships with supporters so that they fundraise now and in the future.
Pro tip: The first step to a successful crowdfunding initiative is an engaged donor base. Try these tips to motivate fundraisers to achieve your crowdfunding campaign goals, or check out our donor engagement hub for resources and tools.
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