8 Ways to Grow Using QR Codes
1. Direct mail
Enhance your direct mail campaigns by including QR codes on your organization’s letterhead, envelopes, impact reports, and appeals. For example, if you are sending an appeal out about your monthly giving program to volunteers who have not donated to your organization, you can add a QR code directly to the postcard or letter. These new prospects can view, scan, and become a monthly donor online within seconds of opening their mailbox.
2. Event signs
Print large signs with QR codes and display them at your fundraising events to encourage attendees to make donations on the spot. Make a second sign board with your campaign’s progress meter (or fundraising thermometer as some call it). You can fill it in as donations are made so attendees can help you reach your goal.
3. Office spaces
Place QR code posters around your office, especially in areas where you interact with donors, volunteers, and members of the community. This is a great engagement strategy if you offer facility tours to guests. On the poster, you can highlight important services and how gifts make them possible, along with a scannable QR code to a giving page. Be sure to include imagery, such as photos from events, your logo, and infographics with current data on the office posters.
4. Business materials
Add QR codes to your business cards to provide new prospects with an easy way to access your organization’s website, details about mission impact, services, or a direct path to your donation page.
5. Local community
Collaborate with local businesses, schools, or libraries to display your QR codes in their establishments to help drive traffic to your online donation platforms. This approach can be similar to the posters you include around your office.
6. Printed materials
Incorporate QR codes onto newsletters, brochures, event programs, and advertisements.
7. Digital advertising
For organizations with larger budgets, you may decide to purchase media coverage and place QR codes on TV ads to reach a wider audience in order to attract new donors.
8. Promotional items
Create stickers, magnets, or other items featuring your logo and a QR code to distribute to event attendees or as a part of your outreach efforts.
If you’re looking for more ideas about how to use QR codes in your fundraising campaigns, such as on social media, check out our blog post, 7 Places to Use Fundraising QR Codes. One organization even printed a QR code on tokens and created a game to engage current and prospective supporters. We encourage you to test a variety of options to see what resonates best with your target audiences and inspires gifts from new donors.
With DonorPerfect, you can create crowdfunding campaign pages. These pages can be converted to QR codes to boost participation and donations.
The use of QR Codes in fundraising has increased, and that will likely remain the trend. They offer a versatile and user-friendly way for nonprofits to enhance their online fundraising efforts. By incorporating QR codes into your outreach efforts, fundraising teams can attract and retain new donors. Using QR codes simplifies the donation process for supporters by increasing donor engagement, and ultimately driving more contributions to fund your mission. Generate your first QR code for free, today!
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