Australia has long been a popular destination for international students, thanks to a high-quality education system, vibrant multicultural society, and attractive post-study work opportunities. However, recent changes in visa policies, combined with processing delays and a significant price hike, will make it increasingly difficult for students to gain entry – leaving many seeking alternative destinations.
An IDP Connect survey in 2023 highlighted that cost and visa policies remain critical factors for international students when choosing a study destination.
New Zealand’s opportunity
New Zealand has seized this moment to position itself as a welcoming and accessible alternative. With visa processes being streamlined and a proactive approach to international education, New Zealand is attracting students who might have otherwise chosen Australia.
The country’s robust education system, combined with its reputation for safety, sustainability, and quality of life, makes it an appealing choice.
Student number caps
Adding to the visa challenges, Australia has recently introduced caps on international student numbers. This move is part of the government’s effort to manage net migration numbers and address concerns about over-reliance on international student revenue.
These caps further limit the availability of spots for international students, making Australia a less accessible option for many.
Enhanced support for international students
New Zealand’s institutions are capitalising on this opportunity by offering enhanced support for international students. Universities and English language schools are ramping up their efforts to provide comprehensive services, from pre-arrival support to career counselling and community integration. This holistic approach not only attracts students but also ensures they have a positive and enriching experience.
At The Ambassador Platform, we’ve observed a marked increase in engagement from prospective students interested in New Zealand. Our peer-to-peer platform allows current students and alumni to share their experiences, helping to build trust and showcase the benefits of studying in New Zealand.
Leveraging technology for recruitment
In this competitive landscape, leveraging technology is crucial. Institutions are utilising data analytics to understand student preferences and behaviours, enabling them to tailor their recruitment strategies effectively. Our platform provides valuable insights into peer to peer interactions, helping institutions refine their approaches and improve engagement.
The long-term outlook
As Australia grapples with its visa challenges, New Zealand’s proactive stance could have long-term implications. By establishing itself as a student-friendly destination, New Zealand can build a loyal base of international students who contribute to its global reputation. This shift could potentially change the dynamics of international student recruitment in the region.
Data and trends
While specific data on the immediate impact may not yet be available, historical trends and current projections suggest potential benefits:
- Historical shifts: Past policy changes in major destination countries have often led to shifts in international student flows. For instance, changes in US visa policies have historically redirected students to Canada and Australia.
- Enrolment trends: Enrolment data from New Zealand’s Education Counts or other educational bodies can provide insight into trends in international student numbers over recent years. Comparing these trends with recent policy changes in Australia can help infer potential impacts.
- Market research reports and surveys: Reports from market research firms like QS or ICEF Monitor often analyse the impact of policy changes in major study destinations and predict trends.
Monitoring these sources over the coming months will provide clearer insights into the specific benefits New Zealand universities are experiencing.
About the author: Kirsty is the APAC Customer Success Manager at The Ambassador Platform, where she leverages innovative technology to enhance peer-to-peer student recruitment and engagement for higher education institutions. Based on the picturesque Sunshine Coast, Kirsty brings her varied experience and a passion for education to help institutions across the Asia-Pacific region connect with prospective students in meaningful and impactful ways.
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